Hi, I’m Mahima, the founder of Mahi Doll. I’m actually a pharmacist with no traditional background in fashion. Mahi Doll started because I kept noticing the same problem with clothes: two women can both wear a size Small and have completely different proportions, especially at the bust.

So why are we expected to fit into the exact same top?

Mahi Doll is based on a simple idea: your clothing size and cup size should be separate.

Instead of choosing just XS, S, M, L, or XL, you choose your clothing size and your cup range: A/B, C/D, or DD/E.

We’re starting with fitted camis, corsets, and going-out tops, where the right fit can make all the difference.

Mahi Doll started with a fit problem. The goal is to build a better way of sizing women’s clothing.

Same clothing size. Different bodies. Better fit.

Mahima
Founder, Mahi Doll